Wednesday, April 02, 2008

The Stamp of Authenticity



I couldn't help but be stimulated to ponder authenticity again when I came across this ad for Stoli in Rolling Stone.


Authenticity is now an important marketable quality of a product. The question that arises is who decides what is authentic and how is that expressed. In the Stoli ad there is a stamp in the corner. I don’t have a clue what that means and its in Russian so I don’t understand it. But it looks official so I guess it gives it an air of formal approval.

Some questions arise from my pondering:

Is it more authentic to drink ‘authentic’ Russian vodka, or a more authentic cultural expression to drink 42 Below?

What is the ‘stamp of authenticity’ that we need to express our faith to a suspicious world?

Looking forward to hearing your thoughts
Christina