I couldn't help but be stimulated to ponder authenticity again when I came across this ad for Stoli in Rolling Stone.
Authenticity is now an important marketable quality of a product. The question that arises is who decides what is authentic and how is that expressed. In the Stoli ad there is a stamp in the corner. I don’t have a clue what that means and its in Russian so I don’t understand it. But it looks official so I guess it gives it an air of formal approval.
Some questions arise from my pondering:
Is it more authentic to drink ‘authentic’ Russian vodka, or a more authentic cultural expression to drink 42 Below?
What is the ‘stamp of authenticity’ that we need to express our faith to a suspicious world?
Looking forward to hearing your thoughts
Christina
